Intuit is the leader in business and financial management solutions It wanted to increase awareness and sales of Intuit Tax Online, a web-based professional tax software, while testing print as a medium to boost upper funnel traffic.
The software offered “anytime, anywhere mobile access.” We worked to convey this unique selling point in a campaign called Best Day Ever which tied benefits to relatable, emotional timesaving situations.
In-market testing showed 64% unaided recall (a lift of 23%). 79% of respondents stated that the campaign elicited further interest to learn more about tax software (a 55% lift). 43% declared intent to research the product within 30 days.