Mophie

Mophie


Mophie, the top mobile power brand in the world, wanted to capitalize on its first-ever Super Bowl ad spot and aggressively drive sales in the days leading up to, and after, the game.

Strategy

We focused on strengthening Mophie’s SEO strategy leading up to the Superbowl by optimizing site assets, press releases and links. Our digital team put together an aggressive SEM and display retargeting strategy to increase brand visibility on search, social, YouTube and via direct traffic. In addition, we provided onsite support in Mophie’s game time war room, providing real-time recommendations and updates to search and social efforts.

Results

  • Return-on-advertising-spend (ROAS) for the weekend was up 200% above projections
  • Maintained a higher ROAS of 2+ even with the dramatic increase in site volume and activity
  • Our channels were the number one driver of traffic and revenue to site

 

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